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Future Strategies
We will promote further cost-structure reforms by continuing to
enhance production efficiency and to rigorously cut fixed costs
across the board, from materials to personnel.
In product development, we are working to differentiate our
products by leveraging the Pentax brand and creating product
development roadmaps that accurately reflect market needs.
Meanwhile, we are pursuing a wide range of possibilities, including
alliances with other companies, as we strive to accelerate the
process from development to commercialization.
In digital camera products, we are using Pentax’s outstanding
features that enable shooting in different environments—including
water-, moisture- and shake-resistance and durability—to create unique
products guided by the core concept of “outdoor†photography.
Planning and development have proceeded based on this new
concept, and in June 2009 we released the vanguard K-7 model.
Full of functionality, it has drawn attention from a broad user base.
In interchangeable lenses as well, the merger with Hoya created
an integrated system for development and production, from glass
materials to lens modules. Going forward, we will capture synergies
to deliver new value.
Topic: Hoya Corporation; Pentax (gelezen 4106 keer)